The Future of Mobility, Delivered Today.
As a 100% subsidiary of Colmobil GmbH in Vienna, the European importer of the Colmobil Group, our office in Prague is an integral part of the Group’s European operations. With extensive expertise in the automotive sector and international experience, we at Colmobil play a key role in the design and development of various models.
Foto von Tobias Reich auf Unsplash
1906
Renaming
in Colmobil
2025
Expansion into further brands and markets
Q1
Founding of the company
1936
Expansion
to Europe
2026
.
Quick Facts
About us
A strong partner in the mobility sector
As a 100% subsidiary of Colmobil GmbH in Vienna, Colmobil Czech Republic is an integral part of the Group’s European operations. With in-depth automotive expertise and international experience, we play an active role in shaping and developing the business and contributing to the successful introduction of AION by GAC to the Czech market.
With top-tier automotive experts, Colmobil took the step into the European market in 2025 with the founding of its Austrian branch. In the Czech Republic, Colmobil focuses exclusively on the GAC brand, driving its successful market introduction and development. With a strong focus on quality, customer experience and long-term growth, the company is establishing a nationwide sales and service network to support GAC customers across the country.
OUR VALUES
What drives us
Reliability
Decades of experience and consistency as one of the world's leading vehicle importers form the foundation of our work in Europe.
Innovation
As an importer, we bring state-of-the-art technologies to the Czech Republic. Our aim is sustainable development with a clear foundation.
Partnerships
Collaboration is at the heart of everything we do. It enables us to find sustainable solutions together and secure long-term success.
BRANDS
GAC
The international automotive brand GAC is further expanding its presence in Europe. Together with Colmobil, the brand is now establishing itself in the Czech Republic.
AION
Engineering that moves you.
Electromobility at the highest technical level – developed with precision, built for everyday use.
TEAM IN EUROPE
Leadership with experience
Lars Pauly
CEO
Lars Pauly has over three decades of experience in the automotive industry. In leading international management positions at Mercedes-Benz, he played a key role in shaping the development of various business units. He then served as CEO of BYD's German operations, gaining valuable experience in establishing new brands in Europe. He now brings this combination of premium experience and pioneering spirit to the establishment of the new importer in Austria.
Wolfgang Kugler
Sales Director
Wolfgang Kugler brings over 30 years of experience in the commercial vehicle industry. Throughout his career, he has held several senior sales and management positions, including at the Pappas Group. Since 2025, he has been responsible for sales and has made a significant contribution to the company's sales operations in Austria.
Anita Elöpataki
Marketing Director
Anita Elöpataki has over 20 years of experience in the automotive industry and possesses in-depth expertise in international marketing and brand management roles. Together with her team of product and marketing specialists, she is managing the successful market entry of Colmobil and its brands in Europe.
Michael Heilegger
CFO
Michael Heilegger brings over 15 years of experience in finance and controlling. After positions in various industries and international management roles, he is now CFO at Colmobil Austria, where he is responsible for financial strategy, central financial processes, IT, and HR.
Jay Plata
Aftersales & Operations Director
Jay Plata combines more than two decades of international experience in the automotive industry with in-depth expertise in sales, network development, and aftersales. In various management positions, he has built up extensive know-how and is thus driving the further development of Colmobil Austria.
TEAM IN PRAGUE
Leadership with experience
Matej Macháček
Managing Director
Matej Macháček is a highly experienced automotive leader with more than 25 years of industry experience. Throughout his career, he has held senior leadership roles at Porsche Slovakia, launched the CUPRA brand in Slovakia, and led BYD’s expansion in the Czech Republic and Slovakia. Today, Matej leads Colmobil Automotive’s operations and growth strategy for the Czech Republic and Slovakia, leveraging his deep knowledge of both markets.
SERVICES
Brand building
Dealer network & partnerships
After Sales & Service
Market development Czech Republic
NEWS
CONTACT
Let's talk
ADDRESS
Colmobil Automotive CZ s.r.o.
V celnici 1031/4
Nové Město
110 00 Prague 1
Czech Republic
PHONE
+43 1 256 7000
COMPANY DETAILS
IČO 296 71 990
